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Go Out. Do Good. The Midpoint Recap: Nine Restaurants, Three Creators, Seven Causes

Written by VizSense | Nov 12, 2026, 4:13:53 PM

Nine Restaurants, Three Creators, Seven Causes

When we launched Go Out. Do Good. this summer, the idea was simple. Boston loves to eat out, so why not let every meal give back? For three months, nine Lyons Group restaurants turned their tables into a force for good. Now we are wrapping up our first-ever series and celebrating everyone who made it happen.

How It Works

From August 3 through the end of February, participating restaurants host community hours every Monday, Tuesday, and Wednesday from 3 to 6 PM. During that window, a portion of every bill goes directly to our charity partners. Our team has shown up in person every Tuesday afternoon, and so many of you came out to say hello. We also host monthly Community Nights that bring neighbors, partners, and local businesses together for a great cause.

The Midpoint by the Numbers

9
Lyons Group restaurants across Boston and Cambridge
7
Charity Partners Supported
3
Boston creators sharing the campaign for three months
3–6 PM
Community hours every Monday through Wednesday, 3 to 6 PM 
Monthly
VizSense Community Night events bringing neighbors, partners, and local businesses together

The Restaurants That Made It Happen

None of this works without restaurants willing to give back on a weeknight. Huge thanks to the teams at each of our nine participating locations.

Why creators

Why Local Creators Make a Campaign Like This Work

A cause campaign only works if people show up. Pairing nine restaurants with three Boston creators turned a weeknight promotion into something people saw, trusted, and acted on.

01

Trust that travels

Followers treat a creator's recommendation like advice from a friend. When JQ, Winnie, and Jessica said "go," their audiences listened.

02

The right neighborhood

Boston creators reach Boston diners. Every view came from people who could actually walk into Sonsie or Harvard Gardens that afternoon.

03

Content that keeps working

Reels and posts stay live after community hours end. Restaurants and charity partners can reshare them long after the campaign wraps.

04

Results you can measure

Views, saves, and shares show exactly how far the message went, so every partner can see the return on a good cause.

What the Creators Delivered

35 pieces of content from 3 creators, August through October.

$1.53M
total media value
236,243
total impressions
106,492
people reached
92,537
content views
90,122
Instagram Reel views
299,738
combined followers
458
actions taken: saves, shares, replies, and sticker taps
4h 33m
total watch time

Meet the Creators

Three Boston creators carried the Go Out. Do Good. message for the full three months. They showed up at our restaurants, shared the experience with their communities, and gave thousands of followers a reason to go out and do good. Here is a look at what each of them created.

Creator 01

JQ Louise

@jqlouise

A travel tastemaker based between Boston and Cape Cod, JQ is also the publisher behind @sante_wine_magazine, @thejqlist, and @foodvalleyyy.

Restaurants featured

Bleacher BarSonsieRochambeau

Creator 02

Winnie Akoury

@inwinniesworld

This Boston-based media personality brings a conversational, on-the-ground voice to the city's nightlife, events, and local culture. Her coverage made each community hour feel like the place to be.

Restaurants featured

Harvard GardensLoretta's Last CallGame On

Creator 03

Jessica Ann

@ledailyscoop

This Boston runner and food lover pairs daily running routes with neighborhood dining guides. Her audience of more than 22K followers trusts her to tell them where to eat next.

Restaurants featured

ScampoAlibi Bar & LoungeSummer Shack Cambridge

From the Feed

A look at the content our creators shared from each restaurant.

Sonsie

Game On

Alibi

Summer Shack Cambridge

Bleacher Bar

Rochambeau

Loretta's Last Call

Harvard Gardens

Scampo

The Causes You Supported

Every dollar raised during community hours went back into our own neighborhoods. These seven organizations do incredible work across Greater Boston, and we are proud to have stood behind them.

01

Hill House

Hill House is a nonprofit community center serving Beacon Hill and surrounding neighborhoods. Its youth sports, enrichment classes, and family programs help keep the community connected.

02

The Boys & Girls Club

The Boys & Girls Club gives young people a safe place to learn, play, and grow outside of school. Its programs build confidence, leadership, and lifelong friendships.

03

Cambridge Community Center

The Cambridge Community Center has been a cornerstone of the Riverside neighborhood for generations. From youth programs to its food pantry, it meets neighbors where they are.

04

Boston Bakes for Breast Cancer

Boston Bakes for Breast Cancer partners with local restaurants and bakeries to fund breast cancer research. It proves that good food and a good cause belong together.

05

Boston Arts Academy

Boston Arts Academy is the city's public high school for the visual and performing arts. It gives young artists the training and support to pursue their creative futures.

06

The Cam Neely Foundation

The Cam Neely Foundation supports cancer patients and their families through every stage of care. Its work offers comfort and stability when families need it most.

07

The Foundation To Be Named Later

The Foundation To Be Named Later raises funds for nonprofits serving underserved youth across Boston. Its grants help local organizations expand opportunity for the next generation.

Thank You, Boston

To the Lyons Group, our restaurant teams, our creators, and our charity partners, thank you for believing in this idea from day one. And to everyone who grabbed a bite, raised a glass, or stopped by to meet us on a Tuesday, you made this possible.

The first half proved that small moments of giving add up to something big.