Omni Hotels & Resorts Turns Scrolls Into Stays With Signature Experiences

CUSTOMER PAIN POINTS

Our client is a luxury hospitality brand known for offering more than a place to sleep, with destination properties built around experience and discovery.

The brand wanted travelers to see past the room and into everything a stay could offer. They were looking to spotlight their Signature Experiences across the country and needed a way to make each property feel like a destination worth booking, not just a place to stay.

VizSense was tasked with engaging a travel-minded audience through content creators to drive consumers to the Omni Signature Experiences landing page. The main goal was to build awareness and buzz around eight Omni properties nationwide, showing travelers exactly what a stay could look and feel like.

THE SOLUTION

Using our proprietary technology, VizSense was able to vet creators with travel-focused audiences that aligned with each property's location, amenities, and target demographics.

INFLUENCER STRATEGY: We curated and hosted nine content creators across eight Omni properties, giving each one a firsthand experience to capture and share with their audience.

PROPERTY TARGETING: VizSense identified creators near each destination and confirmed their audiences had genuine interest in travel and hospitality content, aligning creator reach with each property's ideal guest.

MESSAGING: Our research found that travelers connect most with content that shows a destination's full experience, not just the room. To resonate with our target consumer, our creators showcased each property's signature offerings, from dining to activities, positioning every stay as an experience worth planning a trip around.