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Taste The Results

The innovative influencer strategy that transformed how we enjoy a classic brand's sweet treats

picture of a piece of content from the campaign, inside a phone with statistics surrounding it showing how successful the campaign was.

Industry

Food

Platforms

  • Instagram
  • TikTok

Target Audience

  • Gen Z
  • Young Millennials (aged 25-34)

This candy brand embarked on an exciting journey to make a splash in the world of mass grocery retail during the summer season. They teamed up with us at VizSense to craft a vibrant messaging strategy aimed at captivating a target audience who craved the thrill of indulging in their candy product, turning it into the ultimate summer poolside sensation to be enjoyed with friends - nicknamed, โ€˜Summeradeโ€™.

The research findings uncover exciting opportunities for the brand's campaign, centered on its versatility and appeal. By incorporating the product into summer drinks, the brand aims to present it in a fresh light. Ultimately, the campaign seeks to share the brand as a cherished, fun, and adaptable delight that elevates everyday experiences and gratifies diverse cravings while reaching local audiences near the brand's desired retailers.

This campaign successfully demonstrated how this brand can expand its role beyond a simple snack. Our insights unveiled the need to continually promote innovative ways for consumers to enjoy this colorful candy, with influencer-generated recipes effectively driving conversations throughout. Overall, this campaign generated awareness and engagement while driving consumers to mass retailers through Instagram and TikTok.


Industry

Food

Platforms

  • Instagram
  • TikTok

Target Audience

  • Gen Z
  • Young Millennials (aged 25-34)

THE RESULTS

8.77%

Engagement Rate

55,912

Video Views

~7K

Clicks To Retail Site

2.1M

Impressions


Our campaign hit the mark, engaging Gen Z and young millennials aged 25-34. It sparked creativity by showing how the brand could turn into vibrant "Summerade" recipes, reinforcing their adaptability and versatility beyond a simple snack. The most thrilling part: "brand love" dominated the conversation at 18.26%, with fans expressing their passion and love for the "Summerade" recipes. This campaign was a hit!

I love skittles so much! My fave type of candy!! ๐Ÿ˜๐Ÿ˜๐Ÿ˜ I need to try this ASAP

Lovee๐Ÿ˜ looks sooo good!โค๏ธ will def be trying this!!! The red skittles are my fav๐Ÿ“

Omg this is so fun! ๐Ÿ˜ Love the idea of the drinks

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